BRAND
SERVICES
PROJECT DETAILS
EXTRA BUTTER
CREATIVE DIRECTION / APPAREL DESIGN
The Extra Butter capsule draws from the era when sportswear, sneaker culture, and street style were becoming inseparable. Taking cues from ’90s activewear, the collection combines nostalgic color palettes, athletic details, and custom graphics to create a limited-edition range that feels true to the brand’s New York sensibility.
My role spanned the concept, graphic design, and cut-and-sew production, bringing the collection from initial idea through product development. The release sold out online and in-store during its first weekend, connecting with Extra Butter’s audience through a mix of nostalgia, product design, and cultural relevance.